Spotlight is a product of the month program. Each month features a different Great Clips Spotlight product to be used on or explained to customers. Customers may purchase the monthly Spotlight product at 20% OFF suggested retail price. All products featured will be Great Clips Private Label products (Solutions & Detour).

The Spotlight Program reinforces Great Clips brand identity by spotlighting one Great Clips brand product each month. This program is a great opportunity to get the Great Clips brand into your customers’ homes, build brand loyalty and increase retail product sales.

This program will also bring energy and excitement to your salon through product knowledge and selling tips provided every month. Stylists will become more familiar with the Great Clips brand products and more comfortable recommending those products to customers. Through Spotlight Product Stylist Sell Sheets with selling tips and product knowledge, stylists will be equipped with all the information they will need to confidently recommend the Spotlight Product to customers. Mirror Clings, Buttons, a POP Display and Shelf Talker will highlight the Spotlight Product of the month and offer 20% OFF the suggested retail price.

This program will provide your salon with all the materials needed to build brand loyalty, increase long term retail sales, and continually improve your stylists’ confidence in recommending Great Clips Brand products to your customers.

Each month, product and marketing materials will be automatically shipped to your salon. You will be invoiced monthly, when your materials are shipped. If you do not opt out you will continue to receive shipments monthly.

Testimonials

“We love the Spotlight Program because it is so easy to use. The stylists find that it has helped them learn about the products that they used to overlook and as they become more familiar with them, they are easy to recommend and sell. The POP is great! Our customers ask all the time what the Spotlight is about and it is so easy for the staff to show it off up at the front desk because of the product stand!”

“We love the Spotlight! The Clarifying and Detangler went flying off the shelves and we are expecting the same with the Live Wire. When we started the program, we asked that the staff commit to doing simple suggestive selling by always discussing the featured Spotlight product with every customer at the front desk, even if they are buying another product. By just bringing the savings up, we are selling more than ever before! We really have our staff committed to this program. That is the key to its success!”

“I think the program works very well to focus those stylists who don’t know what products to offer their customers. All of the support materials really help them understand what the product does and which customers would most benefit from it. We have had some success increasing stylist sales, but more importantly, we have increased the stylists’ confidence in making recommendations.”

“With today’s economy in a recession and the constant price increases, it is a perfect time to emphasize the Great Clips products. The Spotlight Program does just that. It focuses the customers and staff on the features, benefits and value of the Solutions/Detour line.”